“To me, ROI should really be based on how many people benefit from what we are doing.”

                                                                                                                                                             Orianna Fielding founder human*

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The core of the human* philosophy is to integrate Sustainability into every aspect of our strategy and brand initiatives to have a positive impact that reaches beyond our organisation. 

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One of the fundamental differences is that human* has embedded sustainability and transparency at its core.

"We are on a mission to create an impactful, sustainable, scalable, social retail company".

 

This is a Circular retail philosophy that together with the touch points that introduce new and different ways to intersect the retail experience with culture, charity and community

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• Human* is built on a sustainable, climate change brand narrative

• human* aims to be fully Net zero by 2027

• Human*s mission is to change mindsets and encourage conscious consumerism.

• We believe in a circular future, where people and the planet work together at equilibrium

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• Eco-innovation and Sustainability is at the core of our strategy to ensure that everything we do treads lightly on the planet

 

 

Responsiblity

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human*s policy is to promote a new form of conscious consumption by encouraging a practice of ‘buy less

buy better’. Human*s aim is to tackle overproduction and overconsumption. We want to build a brand that changes consumer mindsets and offers both great design and ethical pedigree. We believe that you don’t need to sacrifice style for sustainability. Every product that is made impacts the environment. It’s our responsibility to minimise this impact, by having a circular, sustainable, policy for the products that we offer. human*s is on a journey of sustainability, for people and the planet.

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Reducing Land fill

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human* aims to reframe overconsumption to a more conscious, informed form of consumer behaviour. We promote 'a more considered conscious form of 'slow' consumption by only buying what you need via made to order, pre-ordered, made to last, sustainable, recyclable, offerings with a facility to repair and upcycled goods giving them longevity and a second life. Encouraging consumer engagement with the making process, and track what will happen to it afterwards - reuse, recycle, restore, creating ‘return chains’ with partners and suppliers to boost the quality and reliability of recycled and re-manufactured materials.supporting a circular approach to product life.

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Zero Waste

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At human*s our focus is on reducing waste by providing Zero Waste offerings encouraging a culture of package-free, Zero Waste consumption and providing solutions to promote Zero Waste, sustainable consumer behaviours with human*s packaging free supermarket, recycled ocean waste collections, open goods and refillable products. Human*s Zero Waste offerings will include up-cycled and pre-owned collections, peer to peer sharing platform to reduce consumption via reframing our relationship to ownership and replacing it with borrowing on demand and according to need.

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Traceability

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The first step to sustainability is traceability.

At human* we have a commitment to analyse, track and monitor the supply chains of our suppliers to ensure that all the hands that go into making a product for human* are taken care of and paid a fair wage, that the materials and processes are sustainable and that their post use or end of life journey is circular so that it does not negatively impact our planet.

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DIversity, Equity & Inclusion

 

human* has a diverse , inclusive  and intergenerational hiring policy.

As a social retail concept focused on climate change, culture and social justice, a percentage of human*s staff, will be drawn from the homeless, at-risk youth, refugees, and a range of other marginalized people recruited from our partner local charities such as Shelter, Pret Foundation, Beyond Food and Beam. They will form part of a mentoring and training scheme to teach them skills in catering or retail.
human* will establish a Foundation that will support the Mentorship programme for the homeless/ underprivileged and underrepresented.

 

Culture of Kindness

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Establishing an empathic people centred culture at human* for the team, the customer, the supplier and concessions. Human* will be a ‘people first’ company building on its belief that ‘business is people’ and that knowledge is ‘power’.  Human* will be a company that prioritises a nurturing, compassionate and kind culture across all the company channels. We will provide jobs to those routinely passed over. We understand that, because of where they are or where they’re coming from, they may have some other challenges. But, if you provide a path forward and some help in navigating that path; people will succeed, their families and communities will succeed.

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B corporation

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human* will be a B Corp, a social, environmental, and economic company that is built on a shared value business model: Impacting and addressing social problems by meeting important needs with a profit generating business model.

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Our over-arching mission is to enable us to reconnect with what it is to be human by embracing sustainability, promoting kindness, supporting those in need and driving change to make a positive impact on our world.

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